Butter Snowboards is about community, quality, and growth. Butter Snowboards creates high-quality boards for a smooth, playful ride, making every run feel like butter.
Butter Snowboards was born from a passion that only true riders know- that unique freedom, focus, and exhilaration that snowboarding brings. For me, snowboarding is an outlet like no other. The moment I’m on the hill, everything else fades away, and I’m fully immersed in the flow of the slopes. Founding Butter Snowboards has been an incredible way to channel that high into creativity and design, blending my love for the sport with my artistic vision.
Beyond personal passion, Butter Snowboards represents something new and local- proudly Wisconsin’s first snowboarding company. After a lifetime of calling Wisconsin home, I couldn’t be more excited to represent my state in an industry that inspires so many. Butter Snowboards is dedicated to the community, the hills, and the pride that comes with being part of the Midwest.
At Butter Snowboards, our philosophy is built on three core values: community, quality, and growth. We aim to create a brand that strengthens connections within the snowboarding community, produces boards of exceptional quality, and encourages growth for all riders- whether you’re just starting out or pushing your skills to the next level.
One of the ways we foster that sense of community is through our “Butter Family” membership. When riders sign up on our website, they get exclusive access to monthly newsletters, special discounts, early product releases, and free brand merchandise like stickers, patches, and decals. We also want to bring riders together in person by hosting meet-ups at local hills, where we can board alongside our customers and build deeper connections. Our long- term goal is to partner with local hills to stock Butter Snowboards in their pro shops, further strengthening the sense of community in the Driftless region of Wisconsin-the heart of our passion and pride.
Looking ahead, as Butter Snowboards grows, I also dream of sponsoring riders who truly embody the spirit of our brand. These passionate individuals will become part of the Butter Snowboards team-riders who live and breathe the brand and share our love for snowboarding. We want to build a team that represents the heart and soul of Butter Snowboards and inspires others to join our community.
By: Shawn Potaracke